Here's an easy-to-follow step-by-step procedure on how to turn your eBook into a blog post.
This blog post is a perfect example of how the blog post you are about to create should look like: https://blog.whitehat-seo.co.uk/life-science-marketing-an-effective-inbound-marketing-strategy
Step 1: Go to your HubSpot dashboard, to Content and then to Blog.
Step 2: Search for Life Science and use the blog post as a template for yours by cloning it.
Step 3: Rename the title by using the name of your eBook.
Step 4: Change the Page URL and use a keyword of the article.
Step 5: Add a short meta description within the settings. This is very important for SEO.
Step 6: Remove the former blog article and insert the new text and all pictures of your eBook into the new page.
Step 7: Create more gaps and try to create as many paragraphs as possible and appropriate. It makes to blog article even easier to read.
Step 8: At the end of each chapter add Recommended Action and summarize the chapter with a small step by step instruction sentences so it is easy for the visitor to put the chapter into action. Try also to use a lot of pictures and screenshots as an example to ilustrate the recommended actions.
Step 9: Also add Resources with helpful links after the Recommended Action. It will provide sources where the visitor can dive even deeper into the specific topic. Additionally these links will help your blog post rank higher in search engine results. Also insert a link to another blog post of Whitehat which might provide additional information. But just insert 2-3 links of Whitehat over the whole new blog post.
Step 10: Add a CTA and make it possible to download the eBook. You can add the CTA 2 - 3 times at different places within the blog post. Use the same one which you have used on the landing page but redirect the visitor to the landing page, not directly to the thank you page.
And now you're all set!
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