HubSpot User Group: The London HUG

Learn how to get the most from Hubspot with this free event 


Eventbrite Booking


Educate, Inspire, Network & Have Fun

The HubSpot User Group in London (the London HUG) is run and managed by Whitehat a London inbound marketing agency and HubSpot Platinum partner. The aim of the regular events is for HubSpot users and others interested in inbound marketing and inbound sales to get together at a central London location and share their knowledge and experience. Whitehat will arrange guest speakers from HubSpot and other related companies to present educational sessions.

In addition, there will be presentation from regular Hubspot users and HubSpot partners. They will share their experience in implementing and using the HubSpot sales and marketing platform. if you are interested in becoming a speaker at the event, contact us here.

The group is open to all senior marketing executives in London. You don't have to be a Hubspot user.

The event is ideal for the following:

  1. Existing users of the Hubspot sales or marketing platform (free or paid)
  2. Marketing and Sales  executives who are considering Hubspot or wanting to learn more about Inbound Marketing
  3. Hubspot partner agencies who have their head offices within London

You can find the next event and book a free place click here.

If you don't know much about HubSpot yet and want to learn more then watch the video.


Connect With Others 

Digital networks are all well and good but sometimes it really helps to be able to meetup and chat.

Meet some of the most senior marketing managers in London. Learn what is working for them. Connect with potential partners, clients and suppliers.

Learn Best Practice

Always be learning.

Each meeting will feature a key presentation on a topic from an expert. Experts will be flow over from Hubspot HQ or brought in from one of the Hubspot partner agencies in London.


Use the user group as a way of contributing back to the community. Either through 1:1 talks with fellow attendees, presentations to the group or blog posts on the shared website.

The more you give, the more you get.

Inbound marketing review stats

"Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads."

Source: Hubspot

Inbound marketing leads statistics

"Inbound leads cost 61% less than outbound leads."

Source: Hubspot

Event Details &
HubSpot User Group (#LondonHUG) Resources

April 16th 2019

Event booking link - click here

February 5th 2019


December 12th 

Agenda: To be agreed

October 9th 2018 - Royal Overseas League - Mayfair

HUG Theme: Inbound Updated


A review of all of the recent changes in the world of Inbound Marketing. We will be going over all of the recent announcements from the Inbound conference in Boston, including updates to the HubSpot platform functionality with particular reference to Video Marketing, Service Hub & the HubSpot Sales CRM product.

KeynoteSpeaker: Micahel Litt, Co-Founder & CEO, Vidyard

Profile Michael Litt CEO Vidyard

Michael is the co-founder and CEO of the leading Video Marketing platform, Vidyard. While he's not bringing leading video-based technologies to market, he serves as general partner of Garage Capital, a seed stage fund focused on Super-Cluster companies looking to expand their networks into Silicon Valley. He also sits on the Communitech Board of Directors; a KW based organisation designed to help companies start, grow and succeed.

Speaker: Pete Nicholls, Director, HubDo

Pete Nicholls HubdoPresentation: Hubspot Product Set - An update from Inbound

Pete Nicholls is HubSpot Certified Trainer and Founding Director of HubDo, the wholesale-only HubSpot Platinum Partner and #1 HubSpot Partner in Asia Pacific. HubDo provides training, mentoring and services for marketing agencies in Europe, North America and Asia Pacific who want to grow but are frustrated or daunted by what it takes to build an Inbound Agency.

Speaker: Stephen Higgins, EMEA Sales Manager, HubSpot

Stephen Higgins - HubSpotPresentation: HubSpot's Service Hub

Stephen is a Sales Manager at HubSpot on the Agency Partner team.



Very informative content and a good mix of marketing tips and Hubspot-specific content. Well worth the trip into London and I look forward to the next one. I particularly value the marketing tips, the information about video was great.

Informative speakers and great venue/refreshments.

Good mix of theory and practical tips. Relevant content.

The variety of topics covered and the in-depth expertise of the speakers. I always leave the HUG with new ideas that I can try out the very same day.

The funnel vs flywheel analogy was an interesting take on bridging marketing and sales. The staff from Vidyard were very insightful and were probably the highlight of the event for myself.


June 26th 2018

Video recordings


March 2018

Theme: Integrating Sales & Marketing 

How to get marketing and sales teams to work together to create a revenue growth team.


daniel-tyre-hubspotDan Tyre, Sales Director at HubSpot

Dan Tyre joined HubSpot as a member of the original team in May of 2007, and has led the recruiting, training, and growth of HubSpot's sales team with vigor. An authority on inbound marketing and sales, Dan is a regular speaker, writer, and coach to those who yearn for inbound success. His favourite topic is the importance of attitude, and he's been known to bring the house down when speaking on this topic to groups.

Ian-RredmondIan Redmond OBE

Ian Michael Redmond OBE FZS FLS is a tropical field biologist and conservationist. His career spans more than 30 years in which he is renowned for his work with gorillas and elephants. 

Video recordings


Resources: December 2017 HUG event

December 2017

Theme: The future of HubSpot

We will hear about all of the recent developments in the HubSpot product suite announced at the recent Inbound conference in Boston.


Christian Kinnear HubSpot Managing Director EMEAChristian Kinnear, Managing Director EMEA at HubSpot | SaaS Sales

Christian manages all aspects of B2B SaaS Sales, marketing and demand generation in multi channel and multi segment environments. Strong international experience in accelerating growth in new business through talent management, business development, operational optimisation, and innovation.

Specialties: SaaS Sales, Inside Sales Management, Business Development, Demand Generation, Marketing, Channel Management, Scaling, International Scope.

Christian will be talking about the future of HubSpot and the latest product releases and features.

Ed Fry Head of Growth at HullEd Fry, Head of Growth at Hull
Ed Fry is Head of Growth at, and previously employee #1 at (founded by Rand Fishkin and Dharmesh Shah, acquired by HubSpot). He grew the inbound community to over 165,000 members, working on data-driven community engagement using the HubSpot software, before moving to join Hull, the B2B customer data platform.
Today, he's going to be sharing data-driven sales and marketing playbooks which can triple your email engagement, 20X your marketing-sourced qualified leads, and create marketing campaigns to fuel your sales teams for a fraction of the expected cost.

Video recordings


Resources: December 2017 HUG event

Download all slide deck presentations
Inbound marketing strategy: How to build a better qualified lead (transcript and video)
How to build a better qualified lead (eBook)
Build a better qualified lead (Blog article)
How to build a better qualified lead (SlideShare)
The world of digital marketing is changing. What will happen to HubSpot. (transcription and video)
The digital marketing world is changing. What will happen to HubSpot? (SlideShare presentation) 
The digital marketing world is changing. (eBook)
The digital marketing world is changing. (summary blog article)

September 2017

Theme: Inbound Marketing Strategy

For the first London HUG event we will be covering multiple aspects of the inbound methodology:

Attracting new visitors using search engine optimisation, authority content and pillar pages
Inbound strategy tips on the implementation of an inbound campaing
The use of video as a way to tell a story and engage visitors


Karen Carroll, HubSpot

Karen Carrol Partner Services Manager at HubSpotKaren is a Partner Services Manager at HubSpot and she manages a team of high-performing Channel Consultants.

The Channel Consultant Teams at HubSpot support the fast growth of HubSpot's Agency Partner network, helping those agencies drive transformative business growth by expanding their service offerings to include Inbound Marketing and Sales delivery.

Channel Consultants coach agencies on how to leverage HubSpot's platform and products to execute successful and innovative inbound strategies for both their clients' businesses and their own.

Eleanor Sims, StoryMe

Ellie Simms Video Strategist at StoryMeEllie is a Video Strategist at StoryMe, a video & video strategy scale-up. Her favourite part of the job is giving educational talks to inspire on new ways to engage your audience. When she's not helping companies win with video, she loves to run and play the French Horn - not at the same time though.

Simon Rydings, Capen 

Simon Rydings  CEO and founder of Capen

Simon is CEO and founder of Capen. Capen is positioned to facilitate the emerging worldwide market in digital raffles and lotteries, and then creatively harness the simple power of the proposition to engage consumers, charities, retailers and businesses in fresh and disruptive settings. 

Video recordings


Resources: September 2017 HUG event

Inbound marketing strategy (2018): Tips for a successful implementation (transcript and video)
Tips for a successful Inbound marketing strategy (eBook)
Tips for a successful Inbound marketing strategy (blog article)
Tips for a successful Inbound marketing strategy (SlideShare presentation)
Why is GDPR important for marketers (video and transcript)
SEO Best Practice Tips (Transcript and video)
Video as an Inbound Marketing Tool (Transcript and video)
Video as an Inbound Marketing tool (SlideShare presentation)
Download the HUG slide presentations (September 2017)

Audio recordings of previous events can be found on our Apple iTunes podcast

iTunes marketing & sales podcast
Sound Cloud recordings

Want to learn more about the HUG? Let's talk: Schedule a call