Research & Discovery

You talk, we listen. We want to learn as much about your business as possible, including the intricacies of your target audience, your key buyer personas, and their buyer's journey. What are their goals and their challenges? Helping your key buyers is central to building trust.

Competitive Research

Competition online has never been stronger.  So let's lean what we can from the companies and people out there who are doing well. We will take the time to research your niche and the major players. We use industry-leading software to drill down into the detail of what is working online today.

Complete Content Review

Companies accumulate large amounts of content. Marketing, sales and support teams generate valuable assets that are often overlooked A thorough review of your business's content both online and offline can highlight a great deal of useful material that can be repurposed and restructured for an effective campaign. Resulting in big savings from having to everything from scratch.

Digital Marketing Game Plan

The digital marketing game plan is an overall inbound marketing
strategy for 12 months.

Building on the initial discovery work: personas, keyword research, traffic and leads, situational analysis and goals, a competitor audit, website audit & content audit.

The outcome is a 12-month game plan covering SEO, email, paid media, social media, a  detailed content calendar, and a comprehensive marketing campaign strategy.

Agile Marketing: Optimize, Grow, Repeat

Agile marketing is how we work. In today’s marketing industry, things are changing and advancing at a pace like never before and companies have to constantly evolve their strategy to keep up with the best practices.

Our teams focus on high-value projects once these are completed they measure and analyse their impact. The results are then used to incrementally improve the strategy by eliminating the parts
that had little impact and focusing on those that had a positive impact. This allows us to continually improve and evolve our clients’ strategies in order to deliver better results over each sprint.

Our Values

• Never stop learning. Our industry requires us to develop new innovative ideas at a rapid pace. We strive to constantly learn and improve every day.
• Data, data, data. We are data-driven and every strategic decision is based on results.
• Transparency is key. Clear communication and complete transparency with all of our clients.