PPC Management Services That Prove Which Ads Generate Revenue—Not Just Clicks

Google Ads Management

Google captures 92.57% of UK search market share, making it essential for most B2B campaigns. Whitehat manages Search, Display, YouTube, and Performance Max campaigns — with particular focus on high-intent keywords that drive qualified enquiries, not tyre-kickers.

Microsoft Advertising (Bing Ads)

Microsoft Ads reaches a different audience — often older, higher-income professionals using Edge or workplace computers. With CPCs 20–30% lower than Google's and 14.4% UK desktop share, it's often the most cost-effective channel for B2B lead generation.

LinkedIn Advertising

For precise B2B targeting — by job title, company size, industry, or specific accounts — LinkedIn is unmatched. LinkedIn now captures 39% of B2B advertising budgets (Dreamdata, 2024) and delivers 113% ROAS. Costs are higher than search, but lead quality justifies the premium.

Remarketing & Retargeting

Most B2B buyers don't convert on first visit. Whitehat's remarketing keeps your brand visible across Google Display, YouTube, and social platforms as prospects research alternatives — segmenting audiences by behaviour so messaging stays relevant without ad fatigue.

📊 Revenue-Attributed Reporting

Track every ad click from first touch through to closed-won in HubSpot CRM. Know exactly which campaigns, keywords, and ads generate revenue — not just impressions and clicks.

🎯 B2B Intent Targeting

Whitehat targets lower-volume, higher-intent keywords your competitors overlook. For B2B, 10 qualified clicks beat 1,000 tyre-kickers — we structure campaigns around buying signals, not search volume.

🔗 PPC + SEO Integration

PPC conversion data reveals which keywords are worth long-term SEO investment. As organic rankings improve, Whitehat systematically reduces paid spend — compounding your returns across both channels.

⚡ 50–100+ Monthly Optimisations

PPC isn't "set and forget." Weekly bid adjustments, search query mining, negative keyword expansion, ad copy testing, and landing page refinement compound over time. That's the difference between average and excellent.

💎 HubSpot Diamond Partner Expertise

Native HubSpot integration means your PPC data flows directly into your CRM. Offline conversion imports train Google's algorithms on actual business outcomes — not just form submissions.

🛡 Full Account Ownership

Your Google Ads, Microsoft Ads, and LinkedIn accounts belong to you — always. Whitehat never holds campaigns hostage. If you bring PPC in-house, we provide training and a clean handover.

Audit & Strategy

Analyse current performance (or competitors if starting fresh), identify budget leakage, and build a 90-day roadmap ranked by revenue potential.

Build & Launch

Campaign architecture, ad creation, conversion tracking, HubSpot CRM integration, and landing page alignment. Campaigns typically go live within 5–7 days.

Optimise & Scale

Weekly bid adjustments, search query mining, A/B testing, negative keyword expansion, and budget reallocation toward winning campaigns and keywords.

Report & Prove

Monthly reporting tied to actual business outcomes — leads generated, cost per acquisition, pipeline value, and revenue attributed through HubSpot CRM.

How much do PPC management services cost in the UK?

PPC management fees in the UK typically range from £1,000 to £7,500 per month, depending on campaign complexity and ad spend. This is separate from your advertising budget. Whitehat's management starts at £1,500/month for single-platform campaigns, £2,500/month for multi-platform with HubSpot integration.

How quickly will I see results from PPC?

PPC delivers traffic immediately — campaigns can be live within days. However, meaningful optimisation takes 4–8 weeks as data accumulates on which keywords, ads, and audiences perform best. Most clients see measurable improvement in lead quality and cost efficiency by month two.

How do you measure PPC success beyond clicks?

Whitehat measures what matters: qualified leads generated, cost per acquisition, pipeline value, and revenue attributed to paid campaigns. As a HubSpot Diamond Partner, we connect ads directly to your CRM — tracking from first click through to closed deal.

What's the difference between PPC and SEO?

PPC delivers immediate visibility through paid ads — you pay each time someone clicks. SEO builds organic rankings over time without per-click costs. PPC offers speed and control; SEO offers compounding long-term value. Most B2B companies benefit from both through integrated services.

Can you integrate PPC with our HubSpot CRM?

Yes — this is our speciality. We connect Google Ads, Microsoft Ads, and LinkedIn campaigns directly to HubSpot, enabling closed-loop attribution. You'll see exactly which campaigns generate leads, opportunities, and closed customers. Integration is included in Growth and Performance packages.

Do I need ongoing PPC management or just an audit?

It depends on internal capacity. If you have a capable team, a one-off PPC audit with recommendations may be enough. However, most B2B companies find ongoing management delivers better ROI because PPC requires continuous optimisation — weekly bid adjustments, query mining, and testing.

What if we want to bring PPC in-house later?

You retain full ownership of all ad accounts — Whitehat never holds campaigns hostage. If you bring management in-house, we provide training, documentation, and a clean handover. Many clients shift to a consulting arrangement with strategic oversight.

How do I choose between PPC agencies in the UK?

Evaluate on revenue attribution capability, account ownership policies, and willingness to share specific client results with metrics. Be wary of agencies charging below £400/month — quality management requires significant time. Read our guide to choosing a PPC agency.