Digital Marketing Services Pricing UK
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| 💎 HubSpot Diamond Partner • Est. 2011 |
Transparent UK Agency Pricing
Every service priced upfront — no hidden fees, no lock-in, no surprises on an invoice. SEO, PPC, AEO, AI consultancy, and website design on 30-day rolling contracts from a HubSpot Diamond Partner with 14+ years of B2B experience.
| Get Your Custom Proposal → | View All Pricing ↓ |
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Services Priced
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How Much Does Digital Marketing Cost in the UK?
Digital marketing pricing in the UK varies dramatically — from £300 per month for basic freelancer SEO to £10,000+ per month for full-service agency retainers. The right investment depends on your goals, your competitive landscape, and how quickly you need results. At Whitehat, we publish every price because we believe the best client relationships start with clarity, not surprises on an invoice.
Most UK B2B companies invest between £2,000 and £8,000 per month across two to three channels — typically SEO, PPC, and either content marketing or HubSpot CRM implementation. Below you'll find our pricing for every service we offer, what's included at each level, and how our rates compare to UK market averages.
📊 UK Digital Marketing Pricing Context (2025–2026)
UK SEO agency retainers: £500–£5,000/month (Ahrefs 2025 survey of 439 SEO professionals)
UK PPC management fees: £500–£5,000/month plus ad spend (10–30% of spend is industry standard)
Average UK B2B CPC: £4.27 (29% increase year-on-year, 2025)
70% of UK agencies raised prices in 2025 due to rising AI tooling and specialist talent costs
SEO Services Pricing
Whitehat SEO pricing starts from £1,967 per month for ongoing retainer campaigns and from £2,967 per month for premium campaigns with content creation included. Every engagement begins with a technical and strategic audit, keyword research, and a 90-day roadmap tailored to your market position. No setup fees. No long-term lock-in.
| Package | Monthly Fee | Includes |
|---|---|---|
| SEO Retainer | From £1,967/mo | Technical audit, keyword strategy, on-page optimisation, monthly reporting, HubSpot integration |
| SEO + Content | From £2,967/mo | Everything in SEO Retainer plus content strategy, blog production, link building, AEO signals |
→ View full SEO services details, process, and case studies
PPC Management Pricing
Pay-per-click management from Whitehat starts at £780 per month. Management fees are separate from your ad spend budget — you control both. Every campaign is integrated with HubSpot CRM for closed-loop attribution, so you see exactly which ads generate pipeline and revenue, not just clicks.
| Package | Monthly Fee | Includes |
|---|---|---|
| PPC Management | From £780/mo | Campaign setup, keyword research, ad copy, bid management, CRM integration, monthly reporting |
→ View full PPC management details, process, and benchmarks
Answer Engine Optimisation (AEO) Pricing
Answer engine optimisation ensures your brand appears in AI-generated search results from ChatGPT, Google AI Overviews, Perplexity, and Claude. With 93% of Google searches now producing zero clicks, AEO is how B2B companies maintain visibility as search shifts from links to answers.
| Package | Monthly Fee | Includes |
|---|---|---|
| Done-With-You AEO | From £1,967/mo | AI citation audit, schema deployment, content structure optimisation, training, monthly tracking |
| Done-For-You AEO | From £2,967/mo | Full AEO strategy, content creation, entity optimisation, off-site signals, citation reporting |
| Content Add-On | £90–£250/article | AEO-optimised long-form articles with structured data and citation signals |
→ View full AEO services details and AI search strategy
AI Consultancy & Implementation Pricing
AI consultancy programmes are structured as fixed-scope engagements rather than monthly retainers. Each programme includes education, strategy, and hands-on implementation — tailored to your team's maturity level and business objectives. 72% of B2B companies that attempt AI without structured support abandon their projects before realising ROI (Gartner, 2025).
| Programme | Investment | Includes |
|---|---|---|
| Education Module | £15,000–£30,000 | AI readiness assessment, team training, use case identification, governance framework |
| Implementation Module | £35,000–£75,000 | Tool selection, workflow automation, CRM integration, pilot deployment, change management |
| Combined Programme | £45,000–£95,000 | Full education + implementation delivered over 8–16 weeks with dedicated programme director |
→ View full AI consultancy services, methodology, and team
Inbound Marketing Pricing
Full-service inbound marketing combines content strategy, lead nurturing, email automation, and CRM integration into a single managed programme. Built around the HubSpot platform, inbound campaigns generate leads that cost 61% less than outbound methods while building compounding organic visibility.
| Package | Monthly Fee | Includes |
|---|---|---|
| Inbound Marketing | From £5,000/mo | Content strategy, blog production, lead magnets, email workflows, social distribution, HubSpot CRM management, monthly analytics |
Website Design & Audit Pricing
Whether you need a complete HubSpot CMS website build or a forensic audit of your existing site's performance, technical health, and conversion architecture — we offer both as standalone services with clear deliverables and fixed pricing.
| Service | Investment | Includes |
|---|---|---|
| Website Design (HubSpot CMS) | From £15,000 | Strategy, UX/UI design, HubSpot CMS build, CRM integration, training, post-launch support |
| Website Audit — Essential | £2,500 | Technical SEO health, page speed, mobile UX, core web vitals, quick-win recommendations |
| Website Audit — Comprehensive | £4,500 | Everything in Essential plus content audit, competitor benchmarking, conversion analysis, 90-day roadmap |
| Website Audit — Enterprise | £7,500+ | Multi-domain, international SEO, migration planning, stakeholder presentation, quarterly re-audit |
→ View full website audit details, deliverables, and six-pillar methodology
HubSpot Onboarding & CRM Services Pricing
As a HubSpot Diamond Partner, we deliver onboarding, migration, and ongoing CRM management for Marketing Hub, Sales Hub, and Service Hub. HubSpot onboarding through Whitehat replaces the mandatory HubSpot direct onboarding fee and includes hands-on configuration tailored to your sales process.
| Service | Investment | Includes |
|---|---|---|
| HubSpot Onboarding | From £980 | Portal setup, pipeline configuration, contact properties, email templates, workflow basics, team training |
| Salesforce-HubSpot Integration | From £4,000 | Bi-directional sync, field mapping, data deduplication, workflow triggers, ongoing support |
→ View full HubSpot CRM services, Breeze AI features, and onboarding process
Additional Services Pricing
Standalone services that can be added to any retainer or purchased individually. Each is designed to complement your core SEO, PPC, or inbound campaign.
Backlink Building
Manual outreach, digital PR, and niche edits. All links vetted for DR, relevance, and editorial quality. No PBNs, no spam.
Content Creation
SEO-optimised, AEO-structured long-form articles. Subject matter expert interviews, schema markup, and internal linking built in.
Marketing Coaching
One-to-one sessions with a senior strategist. Campaign reviews, HubSpot training, team upskilling, and strategic planning.
Local SEO
Google Business Profile optimisation, local citation building, review management, and local pack ranking strategy.
How Our Pricing Compares to UK Market Averages
Whitehat sits in the mid-to-premium tier of the UK agency market. Our pricing reflects the specialist B2B focus, HubSpot Diamond Partner certification, and closed-loop CRM reporting that most generalist agencies cannot offer. Here's how the main services compare to UK averages.
| Service | UK Average Range | Whitehat | Key Difference |
|---|---|---|---|
| SEO (retainer) | £500–£5,000/mo | From £1,967/mo | HubSpot-integrated, B2B specialist |
| PPC management | £500–£5,000/mo | From £780/mo | CRM attribution, revenue reporting |
| Website audit | £500–£5,000 | £2,500–£7,500 | Six-pillar methodology, 90-day roadmap |
| HubSpot onboarding | £1,000–£10,000 | From £980 | Diamond Partner, replaces HubSpot direct fee |
| AI consultancy | £10,000–£150,000+ | £15,000–£95,000 | HubSpot-integrated, B2B focused |
Sources: Ahrefs SEO Pricing Survey (2025, 439 professionals), WebFX UK Pricing Index (2025), Clutch Agency Pricing Report (2025). All figures exclude VAT.
Why We Publish Our Prices
Most UK digital marketing agencies hide their pricing behind a contact form. We don't — and there are three reasons for that. First, transparent pricing filters out mismatches early, so every conversation we have is between businesses that are genuinely aligned on scope and budget. Second, published pricing demonstrates confidence in the value we deliver. Third, it respects your time — you shouldn't have to sit through a 45-minute discovery call just to find out whether you can afford us.
Every price on this page is a starting point. Your actual investment depends on the scope, complexity, and competitive landscape of your specific market. If you need a bespoke quote, use the form above or contact us directly for a no-obligation conversation.
Complete Digital Services Price List
Every Whitehat service at a glance. All prices exclude VAT and are correct as of February 2026.
| Service | Pricing | Type |
|---|---|---|
| SEO Services | From £1,967/mo | Monthly retainer |
| SEO + Content | From £2,967/mo | Monthly retainer |
| PPC Management | From £780/mo | Monthly retainer |
| AEO (Done-With-You) | From £1,967/mo | Monthly retainer |
| AEO (Done-For-You) | From £2,967/mo | Monthly retainer |
| Inbound Marketing | From £5,000/mo | Monthly retainer |
| AI Consultancy | £15,000–£95,000 | Programme-based |
| Website Design | From £15,000 | Project-based |
| Website Audit | £2,500–£7,500 | One-off deliverable |
| HubSpot Onboarding | From £980 | One-off setup |
| Salesforce Integration | From £4,000 | Project-based |
| Backlink Building | From £528/mo | Monthly retainer |
| Content Creation | From £450/article | Per piece |
| Marketing Coaching | From £450/session | Per session |
| Local SEO | £1,000 setup + £400/mo | Setup + monthly |
Frequently Asked Questions About Our Pricing
Are there any setup fees or hidden charges?
No. Every price listed includes setup, onboarding, and the first month's strategy work. There are no hidden fees, no surprise invoices, and no charges beyond what we agree in your proposal. The only exception is ad spend for PPC campaigns, which is paid directly to Google or Microsoft — not to us.
What contract lengths do you offer?
All monthly retainers operate on 30-day rolling contracts. We don't believe in locking clients into 12-month agreements. You stay because the results justify the investment, not because a contract forces you to. Project-based work (website design, AI consultancy) has defined timelines agreed upfront.
How much should a UK business spend on SEO?
Most UK B2B companies investing in SEO spend between £1,500 and £5,000 per month with a specialist agency. Below £1,000 per month, it's difficult to produce meaningful results in competitive markets. The right budget depends on your industry, keyword difficulty, and how aggressively you need to grow. We recommend starting at our £1,967 tier and scaling based on ROI.
Do you offer discounts for bundled services?
Yes. Clients who combine two or more retainer services receive integrated reporting, shared strategy sessions, and preferential rates. The exact discount depends on the combination and scope — we'll detail this in your custom proposal. Multi-channel campaigns also tend to deliver stronger results because insights from one channel inform the others.
What's included in the PPC management fee?
The management fee covers campaign strategy, keyword research, ad copy creation, bid management, A/B testing, conversion tracking setup, CRM integration, and monthly reporting. Ad spend is separate and paid directly to Google Ads or Microsoft Ads. We recommend a minimum ad spend of £2,000 per month for B2B campaigns to generate statistically meaningful data.
How quickly will I see results from SEO?
SEO is a compounding investment. You'll see technical improvements and indexing gains within weeks, ranking movements within 2-3 months, and meaningful traffic and lead growth from month 4-6 onwards. PPC delivers results immediately — many clients run PPC alongside SEO to generate leads while organic rankings build.
Can I start with one service and add more later?
Absolutely. Most clients start with a single service — often SEO or PPC — and expand as they see results. Our 30-day rolling contracts make it easy to add or adjust services without renegotiating long-term agreements. We'll recommend the right starting point based on your goals and budget during the initial consultation.
Do your prices include VAT?
All prices on this page are quoted exclusive of VAT. VAT at the standard UK rate (currently 20%) will be added to invoices. If your business is VAT-registered, you can reclaim this as input VAT in your normal returns. We provide full VAT invoices for every payment.
Ready to Discuss Your Requirements?
Tell us about your goals and budget. We'll recommend the right combination of services and provide a detailed proposal within 48 hours — with pricing you've already seen on this page.
Get Your Custom ProposalNo obligation. No hard sell. Just transparent pricing and a clear plan.