Terms of Service


The term of this agreement shall remain in effect and be binding upon the parties commencing upon acceptance of the quote. Whitehat and the client have the right to mutually amend this contract and scope of work at any time.

1. Timeline

Project Commencement

1.1 The project will not begin until Whitehat receives proof of payment for the first phase of the project from the client (The Discovery Phase). An estimated start and delivery date will be specified by Whitehat.

1.2 Whitehat is not responsible for delays resulting from the client’s action or inaction.

1.3 Commencement of and payment for the Retainer Phase of work will begin no later than three months after the completion of the initial 1 'Discovery Phase' of work - unless by mutual written agreement.

2. Change of Project Scope

Should the project scope change, an additional quote can be provided to accommodate the additional deliverable desired. Whitehat only commits to provide the deliverable listed in an accepted quote.

3. Payment terms - Projects & Retainers

3.1 The CLIENT shall pay Whitehat per PROJECT:

3.1.1 50% of all project costs for the first phase of the project upfront prior to project start date which will start once proof of payment has been received;

3.1.2 50% of the remaining project costs to be paid upon completion and is payable 7 days from the presentation of Invoice.

3.1.2 For additional services rendered by Whitehat, the Client shall pay Whitehat the amount agreed to by the Parties in accordance with the signed contractual agreement.

3.2 The client shall pay Whitehat per RETAINER:

3.2.1 The monthly or quarterly retainer cost is invoiced in advance and is payable 30 days from invoice date, unless otherwise stated in the signed contract.

3.2.2 Whitehat will grant a total of 30 days grace to the first months invoice and by the end of the second month both of the invoices for month one and two is payable.

3.2.3 Any invoice not paid for after the 30 day period of grace will be passed over to an external agency for collection. This may result in additional collection fees and potentially court action.

3.2.4 Work carried out on retainer is determined at the start of each quarterly work sprint.

3.2.5 Failure to agree a schedule of work for a particular work sprint within 30 days of the invoice payment due date will result in the loss of that work for that month. However payment will still be due as work credit is not carried forward to the next month or quarter.

3.2.6 Failure to pay an invoice by the end of the grace period will result in that month's work being lost and no credits will be carried forward to the next month. Payment will still be due.

3.3 Interest, Compensation & Costs

3.3.1 We reserve the right to claim interest, compensation and reasonable costs under the Late Payment of Commercial Debts (Interest) Act 1998 and it is agreed that the term implied by that Act shall apply after any judgement as well as before. Any reference to the Late Payment of Commercial Debts (Interest) Act 1998 is also a reference to any amendment, modification or re-enactment of it. If for any reason the Late Payment of Commercial Debts (Interest) Act 1998 does not apply interest shall be payable on overdue amounts at 8% over the Bank of England Base Rate from time to time.

3.3.2 Without prejudice to our right to claim costs under the Late Payment of Commercial Debts (Interest) Act 1998, if for any reason any payment is not made when due we reserve the right to be paid on an indemnity basis any costs we incur in recovering any money due under this contract (and the costs of recovering such costs) including our administrative costs and any costs incurred with lawyers or debt collection agencies. Our administrative costs may include the cost of employing the staff concerned and the overheads attributable to them for the time spent. In calculating our administrative costs credit will be given for any compensation due under the Late Payment of Commercial Debts (Interest) Act 1998.

3.3.3 If proceedings are issued a minimum contribution of £500 (in addition to the fixed costs of issue) will be claimed towards any costs incurred with lawyers.

4. General

5.1 Two reverts are allowed for each piece of content produced, thereafter a revised cost estimate to be provided for additional changes/work.

5.2 The Client owns all content produced, HTML/CSS/Javascript code, visual design, pictures and or images and Source Code.

5.3 All requested images used in blog posts will be sourced using Google Images or the use of free stock image services specified by the client, unless photography is supplied by the client or the client has purchased custom designed imagery or the custom-designed imagery has been included in the retainer.

5. Subcontracting

Whitehat shall be entitled to enter into any sub-contract with any person or entity for the performance of any part of this Agreement, without the consent of the Client, it being agreed that, notwithstanding such sub-contracting, Whitehat shall remain responsible for all its obligations as provided for in the Agreement, including confidentiality obligations with subcontractor(s).

6. Exclusions

The following are not covered under any quote and will be priced separately:

  1. Subscription to any platform or software.
  2. Website updates that cannot be done through a common CMS.
  3. Media spend

8. Termination of contract

8.1. Projects may be terminated by either party with 30 days notice.

8.2. An agile retainer runs for a minimum period of 3 months (or longer if specified in the signed agreement) and may be terminated by either party with 30 days notice. If termination is requested while the contract has time left to run, it will have to run its course with payment due, and at the end of the sprint all work will stop.

9. Revert Policy

9.1. Interpretation:

9.1.1. "Revert": After a project has been handed over to the client for review and feedback, a revert allows a client to ‘reply’ with changes on the work we have delivered in accordance with the initial project scope, without incurring additional costs.

9.1.2. "Project sign-off": All changes in both revert one and two have been resolved, and the client has accepted these changes. Should Whitehat not receive any feedback from the client within 7 days of submitting the final written confirmation to the client, regarding the completion of the project, Whitehat will deem that project as accepted by the client and will invoice the remaining balance of the project.


9.2.1. Two reverts are allowed for each project item/deliverable produced, thereafter a revised cost estimate will be raised for any additional changes. The first revert needs to be as detailed as possible as to cover all bases as the second revert can only be on the changes requested in the first round. What does this mean for the client:

  • It is the client’s responsibility to go through all delivered items carefully and make a concise list of any changes/reverts that you would like implemented and communicate this to Whitehat.
  • Avoid sending changes one-by-one as this can be extremely hard to keep track of and some requested changes could be missed. Each list of documented changes will be treated as a revert.
  • When you’re on list number three, additional costs to implement these changes could be incurred.
  • Number of days between delivering something for review and receiving the feedback/changes What does this mean for Whitehat:

  • It is up to Whitehat to ensure that the client understands this revert policy
  • Whitehat may query reverts and ask for extra clarification on the changes requested before changes get implemented.



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In no case shall the viewer, visitor, member, subscriber or customer have the right to go to court or have a jury trial. Viewer, visitor, member, subscriber or customer will not have the right to engage in pre-trial discovery except as provided in the rules; you will not have the right to participate as a representative or member of any class of claimants pertaining to any claim subject to arbitration; the arbitrator’s decision will be final and binding with limited rights of appeal.

The prevailing party shall be reimbursed by the other party for any and all costs associated with the dispute arbitration, including attorney fees, collection fees, investigation fees, travel expenses.


If any matter concerning this purchase shall be brought before a court of law, pre- or post-arbitration, Viewer, visitor, member, subscriber or customer agrees to that the sole and proper jurisdiction to be the country and city declared in the contact information of the web owner unless otherwise here specified.


Viewer, visitor, member, subscriber or customer agrees that the applicable law to be applied shall, in all cases, be that of the state of the owner of https://www.whitehat-seo.co.uk.

Call Recording Policy

Both incoming and outgoing calls may be recorded.

Call recordings will be used for the following purposes:

  1. to manage the performance of staff and to assure the quality of service information provided for customers.
  2. to measure and improve the quality of customer experience

Call recordings may also be used for the following purposes:

  • to provide evidence in the resolution of complaints or investigations
  • to clarify the content of a particular conversation

Storage of call recordings

Calls will be recorded and stored within the companies call recording system with restricted access and can only be accessed via an authorised staff.

Request to delete call(s)

Anyone who wants have these calls deleted from the system should make this request following the Subject Access Request process.

You can submit your request by post to: Whitehat SEO Ltd, Unit B52.1, UGLI Campus, Wood Lane, London W12 7SB


Mailing address:
Unit B52.1 Ugli Campus, 56 Wood Lane, London W12 7SB

Contact via the website here. All Rights Reserved.

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