Social media has come to the forefront of countless marketing campaigns over the years and for good reason. These portals are some of the best ways to reach out to a target audience, to appreciate what it is that they may be saying, and to make any adjustments accordingly. As a Whitehat Inbound marketing agency, based in London, we pride ourselves on the ability to provide proactive solutions to a growing number of enterprises throughout London and across the United Kingdom.
What may work very well for a specific business might not be appropriate for another. For example, an entirely different approach could need to be taken within the construction sector in comparison to an estate agent or an accountant. Similarly, there would be a different approach when talking to a B2B audience on LinkedIn compared to a B2C persona on Instagram or Twitter. We are able to provide the flexibility necessary based on the needs of the client. Such solutions will, therefore, provide a much higher ROI while simultaneously highlighting the unique aspects of a specific organisation.
Effective social media campaigns are as much of an art form as they can be viewed as a science. Marketing managers need to focus on the problems and goals of their buyer personas when designing campaigns.
Therefore, a great deal of experience is required to produce beneficial results. The Whitehat Inbound Marketing London social media team has streamlined a proprietary process that maximises effort in a minimal amount of time.
This three-step approach can be summarised as:
Producing targeted content is only one of the aims of a successful social media campaign.
Another massive benefit is the ability to increase brand awareness. This will encourage more visitors to frequent a website and so that sales will likewise increase.
Keep in mind that word of mouth is extremely important in solidifying the reputation of a brand. In other words, what others may be saying can have a very real impact on one’s levels of success (or lack thereof). By addressing the needs of the client in question, we are able to focus our efforts in the right direction while the business can return its attention to core competencies such as sales and customer relations.
Should you wish to learn more, please contact us to obtain an absolutely free quotation as well as to address any additional questions you may have. You can also download our free social media prospecting workbook.