Determine Max CPC Bid

Rev / Click

Desired ROAS

Break Even Max CPC

Determine Revenue Per Click

Total Conv Value

Total Clicks

Rev Per Click

Determine Break Even ROAS

Average Profit Margin

Break Even ROAS

True Cost Per Conversion For Forms

Cost / Conv AdWords

Sales Team Conv. Rate

True Cost Per Conv

Break Even CPA for forms

Avg Profit Per Conversion

Sales Team Conv Rate

Break Even Cost per Conversion

CPC from CPM and CTR

CTR

cost per 1000 impressions

CPC

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