PPC Services That Prove Which Ads Generate Revenue—Not Just Clicks

Pay-per-click advertising delivers results fast—PPC drives twice the website traffic of SEO in the same timeframe, according to industry research. But speed without strategy burns budget.

The challenge for B2B companies is attribution. Your sales cycle might be 3–6 months. A prospect clicks an ad in January, downloads a guide in March, books a demo in May, and signs in July. Most PPC agencies report on clicks and cost-per-click. You need to know which campaigns actually generated that £50,000 deal.

This is where many B2B PPC campaigns fail. 84% of brands report seeing good results from PPC advertising, yet half of PPC specialists say campaign management has become harder in the past two years—largely because automation has reduced visibility into what's actually working. That's why more B2B companies are turning to a specialist pay per click management company rather than struggling with in-house teams stretched too thin. Whether you need comprehensive PPC services or focused pay per click services for a specific platform, the key is connecting ad spend to actual revenue outcomes.

At Whitehat, we solve this by connecting your paid media directly to your CRM [LINK: /hubspot-onboarding]. Every click, every form submission, every sales conversation ties back to the original campaign, keyword, and ad. When your CFO asks "what did that £10,000 in Google Ads actually produce?"—you'll have the answer.

Not all PPC management services are equal. Before choosing an agency, understand what separates strategic pay-per-click management from basic campaign setup.

Strategic Foundation

Effective pay per click campaign management starts with research—understanding your ideal customers, mapping their search behaviour, and identifying which keywords signal genuine buying intent versus casual browsing. For B2B, this often means targeting lower-volume, higher-intent terms that your competitors overlook.

Campaign Architecture

Your account structure determines performance. Proper campaign organisation, ad group theming, and match type strategy ensure your budget flows toward opportunities rather than waste. We typically restructure inherited accounts within the first month; most have significant budget leakage.

Continuous Optimisation

PPC isn't "set and forget." Weekly bid adjustments, search query mining, negative keyword expansion, ad copy testing, and landing page refinement compound over time. The difference between average and excellent management is often 50–100+ small optimisations per month.

Transparent Reporting

You should know exactly where your money goes. That means access to the actual platform data—not just a PDF summary—plus clear reporting on leads generated, cost per acquisition, and return on ad spend.

Most PPC agencies optimise for clicks. We optimise for revenue.

As a HubSpot Diamond Solutions Partner, we connect your Google Ads, Microsoft Advertising, and LinkedIn campaigns directly to your CRM. This isn't a nice-to-have—it's the only way to genuinely measure B2B PPC performance.

Here's what that means in practice: when a prospect clicks your ad, we track them through form submissions, sales conversations, deal stages, and closed revenue. Six months later, you can see that your "enterprise software" campaign generated £150,000 in pipeline and £45,000 in closed business—not just "217 clicks at £4.50 CPC."

Our process follows four phases:

1. Audit & Strategy
   We analyse your current performance (or competitors' if you're starting fresh), identify opportunities, and build a 90-day roadmap
2. Build & Launch
   Campaign architecture, ad creation, conversion tracking, and CRM integration
3. Optimise & Scale
   Weekly refinements, A/B testing, budget reallocation toward winners
4. Report & Prove
   Monthly reporting tied to actual business outcomes, not vanity metrics

We also integrate your PPC with broader inbound marketing, ensuring paid traffic lands on content that converts, not generic homepages.

Whether you need a PPC management consultant for a one-off audit or ongoing pay per click management agency support, we structure engagements around your needs—not ours. Most clients start with a PPC audit to identify quick wins before committing to ongoing management.

Our PPC services cover all major platforms where your B2B buyers search. Whether you need Google PPC services, Microsoft Advertising, or LinkedIn campaigns, each service includes full HubSpot integration for closed-loop attribution.

Google Ads Management (AdWords PPC Management)

Google captures 89% of the search engine market share, making our Google PPC management services and AdWords PPC services essential for most B2B campaigns. We manage Search, Display, YouTube, and Performance Max campaigns—with particular focus on high-intent keywords that drive qualified enquiries rather than tyre-kickers. Average conversion rates on Google Ads reached 6.96% in 2024, but B2B campaigns with proper optimisation often exceed 10%.

Microsoft Advertising (Bing Ads)

Microsoft Ads reaches a different audience—often older, higher-income professionals using Edge or workplace computers. With cost-per-click 33% lower than Google's and a 2.94% conversion rate across industries, it's often the most cost-effective channel for B2B lead generation. We typically recommend Microsoft Ads as a complement to Google, not a replacement.

LinkedIn Advertising

For precise B2B targeting—by job title, company size, industry, or even specific accounts—LinkedIn is unmatched. 62% of B2B marketers say LinkedIn effectively generates leads. We use LinkedIn for account-based marketing campaigns, retargeting website visitors, and promoting high-value content to decision-makers. Costs are higher than search, but lead quality often justifies the premium.

Remarketing & Retargeting

Most B2B buyers don't convert on first visit. Our PPC ads services include remarketing that keeps your brand visible across Google Display, YouTube, and social platforms as prospects research alternatives. We segment audiences by behaviour—someone who visited your pricing page gets different messaging than someone who read a blog post—maximising relevance without ad fatigue.

The most effective B2B marketing strategies combine SEO and PPC services rather than choosing one over the other. Integrated SEO PPC services deliver both immediate results and long-term compounding value.

PPC delivers immediate visibility. You can be on page one tomorrow for terms that would take months to rank for organically. This makes paid search ideal for new product launches, time-sensitive campaigns, or testing which messages resonate before investing in long-form content.

SEO builds compounding value. Organic rankings don't disappear when you stop paying. Over time, strong SEO reduces your dependence on paid traffic and improves overall cost efficiency.

How we integrate them:

• Keyword intelligence sharing
  PPC data reveals which terms convert; SEO targets those terms organically
• SERP domination
  Appearing in both paid and organic results increases click-through rates by up to 25%
• Landing page optimisation
  High-performing PPC landing pages inform SEO content strategy
• Budget efficiency
  As organic rankings improve for high-volume terms, we shift PPC budget to new opportunities

PPC success is measured in business outcomes, not platform metrics. Here's what that looks like for clients similar to you.

B2B Software Company — 340% Increase in Qualified Leads

A UK software company was spending £8,000/month on Google Ads with minimal tracking—they knew clicks were happening but couldn't tie them to actual sales. We restructured their campaigns around high-intent keywords, implemented HubSpot tracking, and rebuilt landing pages for conversion.

Results after 6 months:

• Qualified leads: 12/month → 53/month (+340%)
• Cost per qualified lead: £667 → £198 (-70%)
• Pipeline generated: £420,000 attributed to PPC

Professional Services Firm — £180,000 New Business from PPC

A London-based consultancy had tried Google Ads twice before with different agencies—both times abandoning campaigns after poor results. We identified the problem: generic keywords attracting the wrong audience and no conversion tracking beyond form fills.

Results after 12 months:

• New clients acquired via PPC: 7
• Average client value: £26,000
• Total revenue from PPC: £182,000
• Return on ad spend: 4.2x

Multi-Location Services Business — Local Lead Generation

A UK company with 5 locations needed location-specific leads without cannibalising between branches. We built geo-targeted campaigns with location-specific landing pages and call tracking.

Results:

• Total leads across locations: +65%
• Cost per lead: -28%
• Call tracking attribution accuracy: 94%
  
  

We believe in transparency. Here's how our PPC management services are priced and what to expect when working with Whitehat.

What Influences Cost

PPC management fees depend on three factors: your monthly ad spend, campaign complexity, and the level of strategic involvement required. A straightforward Google Ads campaign needs different support than multi-platform campaigns with CRM integration and custom attribution.

Typical Investment Ranges

Service Level: Essentials
Monthly Management Fee: £1,500–£2,500
Best For: Single platform, established campaigns, <£5k ad spend 

Service Level: Growth
Monthly Management Fee: £2,500–£4,500
Best For: Multi-platform, active optimisation, £5k–£20k ad spend 

Service Level: Performance
Monthly Management Fee: £4,500–£7,500
Best For:  Full attribution, HubSpot integration, £20k+ ad spend

Management fees are separate from your ad spend—that goes directly to Google, Microsoft, or LinkedIn.

What's Included

All packages include: campaign setup or restructure, keyword research, ad copywriting, conversion tracking, weekly optimisation, and monthly reporting. HubSpot integration for closed-loop attribution is included in Growth and Performance tiers.

No Long Lock-ins

We roll monthly agreements after an initial 3-month commitment. We keep clients by delivering results, not contracts.

For a detailed quote based on your specific situation, see our pricing page or book a free PPC audit.

How much does PPC management cost in the UK?

PPC management fees in the UK typically range from £1,000 to £7,500 per month, depending on campaign complexity and ad spend. This is separate from your actual advertising budget, which goes directly to platforms like Google or LinkedIn. At Whitehat, our management starts at £1,500/month for single-platform campaigns.

How quickly will I see results from PPC?

PPC delivers traffic immediately—campaigns can be live within days. However, meaningful optimisation takes 4–8 weeks as we gather data on which keywords, ads, and audiences perform best. Most clients see measurable improvement in lead quality and cost efficiency by month two, with compounding gains thereafter.

What's the difference between PPC and SEO?

PPC (pay-per-click) delivers immediate visibility through paid ads—you pay each time someone clicks. SEO builds organic rankings over time without per-click costs. PPC offers speed and control; SEO offers compounding long-term value. Most B2B companies benefit from both, which is why we offer integrated services.

How do you measure PPC success?

We measure what matters: qualified leads generated, cost per acquisition, and revenue attributed to paid campaigns. As a HubSpot Diamond Partner, we connect your ads directly to your CRM so you can track prospects from first click through to closed deal—not just clicks and impressions.

Can you integrate PPC with our HubSpot CRM?

Yes—this is our speciality. We connect Google Ads, Microsoft Ads, and LinkedIn campaigns directly to HubSpot, enabling closed-loop attribution. You'll see exactly which campaigns generate leads, which leads become opportunities, and which opportunities close as customers. This integration is included in our Growth and Performance packages.

What happens if we want to bring PPC in-house later?

We support that transition. You'll retain full ownership of your Google Ads, Microsoft Ads, and LinkedIn accounts—we never hold campaigns hostage. If you decide to bring management in-house, we'll provide training, documentation, and a clean handover. Many clients use us for strategy while managing execution internally. 

Do I need ongoing PPC management or just a one-off audit?

It depends on your internal capacity. If you have a capable marketing team but need expert direction, a one-off PPC audit with strategic recommendations may be enough—we'll identify waste, missed opportunities, and quick wins you can implement yourself. However, most B2B companies find that ongoing pay per click management delivers better ROI because PPC requires continuous optimisation: weekly bid adjustments, search query mining, ad testing, and competitor monitoring. We offer both options, so you're not locked into ongoing fees if a one-off engagement serves you better.

What PPC services do you offer across the UK?

Our PPC services UK coverage includes Google Ads management, Microsoft Advertising, LinkedIn campaigns, and remarketing across all major platforms. As a London-based agency, we provide pay per click services and PPC advertising services to B2B companies throughout the United Kingdom, with full HubSpot CRM integration for closed-loop attribution.

Most PPC agencies optimise for clicks. We optimise for revenue.

As a pay per click company that prioritises business outcomes over vanity metrics, we've structured our entire approach around one question: did this campaign generate revenue?

Get a free PPC audit from a HubSpot Diamond Partner

• Budget leakage (wasted spend on irrelevant searches)
• Quick wins (optimisations that could improve results within weeks)
• Attribution gaps (what you're missing about true campaign performance)
• Competitive opportunities (where competitors are outspending or underserving)

No obligation. No hard sell. Just clarity on whether your PPC is performing—or could perform better.

Why Whitehat for pay per click marketing services? 14 years in business. HubSpot Diamond Partner (top 1% globally). Leaders of the world's largest HubSpot User Group. And a simple belief: you deserve to know exactly what your advertising spend produces.

Book Your Free PPC Audit

Call Us: 020 8834 4795