Whitehat provides a full suite of inbound marketing services and outbound services, including pay-per-click (PPC) management. As the name suggests, PPC ads are banner advertisements placed within a site that the owner or advertiser will only pay for each time they elicit customer engagement or actual clicks.
Why is this method so effective? How can a company such as Whitehat help you maximise the potential profits from PPC? Let us take a closer look at the answers to these important questions.
Keep Exposure in Mind
Your advertising copy may be well written and compelling, but without the right keywords in place, your PPC adverts will ultimately fail to get you results. Depending upon the relative strength of these keywords, your ads may appear higher or lower in search results.
One can reasonably expect that the amount of money paid per click depends upon the position of the banner advertisement. Ads with higher search results, for instance, are likely to generate much more inbound traffic.
How Whitehat Can Help
A great deal of thought needs to go into choosing the correct PPC keywords, and for good reason. Should the wrong terms be chosen, the advertisement will never achieve the exposure it requires. More importantly, an owner may very well be spending needless out-of-pocket costs for a campaign that proves to be of little success.
The Whitehat consultants perform extensive research such as selecting the correct keywords attached to a specific geographic location. Targeting the correct keywords allows solicitors, construction firms, and service-oriented industries to enjoy the best levels of exposure within a competitive environment.
Various reasons make it compelling for businesses to employ pay-per-click marketing strategies. The top goals include:
As with all of our other methods, we will base our approach around the distinct needs of your business. From there, Whitehat SEO is able to craft a flexible strategy that ensures reliable results.
We boast more than 30 years of experience within the marketing industry. Our services are specifically geared towards the unique requirements of small- to medium-sized enterprises. To learn more about what pay-per-click advertisements can do for your company, please speak with one of our representatives.
Remeber to download you free guide..
Bethany Miller, Founder Bluth Co.
Kyle Harrison, Partner Bluth Co.