Resource Library

Library of Downloadable Inbound Resources

Here are our most popular downloads. Every month we review the content that is downloaded from our site and the guides that get the most downloads appear here. Come back regularly to see the next set of winners.

All Growth Driven Design - GDD - Website Design Inbound Marketing Website Design Hubspot SEO Social Media Industry Specific CRM Networking Reputation Pay-Per-Click London HUG Inbound Marketing Inbound Marketing for Charities and Nonprofit Organisations Inbound Marketing Life Sciences Pillar Pages
Inbound Marketing

What is Inbound Marketing?

Inbound marketing is a highly effective strategy to generate new leads. The most successful B2B companies are using inbound in combination with marketing automation to generate serious revenue and predictable, scalable, business results.

Inbound Marketing

Guide To Inbound Marketing Success

The Best Inbound Strategy ChecklistInbound markeitng is a stratgy that everyone can use to generate more visitors, leads and customers and it's all summed up in our Inbound Marketing Campaign Kid. Inside, you' ll find a guide to running an inbound campaign and helpful tools to get you started.

Inbound Marketing

WRITING A GREAT BUSINESS BLOG

How to use business blogging for marketing success & generate new traffic, leads & customers40% of companies use a content marketing blog as part of their marketing campaign and companies that blog on a regular basis generate 55% more website visitors.

Inbound Marketing

The 6 Marketing Metrics Your Boss Actually Cares About

When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions. This guide will walk you through the six critical marketing metrics your boss actually wants to know.

Inbound Marketing

The 30 Greatest Lead Generation Tips, Tricks and Ideas

Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective.

Inbound Marketing

10 Powerful Inbound Marketing Charts

Visual data illustrating the effectiveness of Inbound Marketing. It doesn’t matter who your customers are, inbound is the best approach to reach them. Big budget or small, everyone gets big returns from inbound. Inbound is the dominant marketing strategy for companies with fewer than 200 people.

Inbound Marketing

TRADE SHOW Planning Guide

Get More Leads From Your Trade Show In the eBook “The 5 Easy Ways To Win More Business From Trade Shows” you’ll learn how to make the best inbound marketing combined with social media to create a positive buzz and awareness leading up to the event and maximize traffic to your stand.

Inbound Marketing

Tips for a successful inbound Strategy

Have you worked hard coming up with a great inbound marketing strategy for your brand? Are you struggling with implementing your inbound marketing strategy? Karen Rafferty, renowned Hubspotter, who currently serves as a partner services manager at HubSpot provides essential tips for implementing inbound marketing strategy successfully and achieving your marketing goals. Karen works with a team of channel consultants that assist HubSpot agency partners to make inbound marketing work for their business.

Inbound Marketing

How to Build a Better Qualified Lead

Have you worked hard getting new leads for your company, hoping they would have become customers? Are you struggling with closing the sales process? In this eBook, Ed Fry from Hull shares proven tips to nurture your prospects in the best way and guide them throughout the buyer's journey, until the purchase. Let's win the challenge with your competitors at the mid-funnel.

Website Design

Download Your Inbound eBook

Lots of examples from many industries: Agencies & Studios, Food & Drink, eCommerce & Retail, Software & Tech, Non Profits

Website Design

25 WEBSITE 'MUST HAVES For Driving Traffic, Leads & Sales

Inbound marketing is a highly effective strategy to generate new leads. The most successful B2B companies are using inbound. How To Build An Inbound Marketing MachineWe all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual storefront.d in combination with marketing automation to generate serious revenue and predictable, scalable, business results.

Hubspot

INBOUND MARKETING AUDIT

Optimise your marketing automation investment. You've made the leap to Inbound and invested in a marketing automation platform. But...

Hubspot

2018 Full HubSpot Growth Stack Demo

Want to see the Hubspot software in action? Then watch the video!

Hubspot

Hubspot Growth Stack

Want To See Hubspot In Action? A simple, powerful technology foundation to grow your company. With Hubspot's marketing, sales and CRM software, you can focus on generating leads and revenue and forget about managing a stack of scattered tools.

Hubspot

Download Your HubSpot ROI Report

Return On Investment From Inbound Marketing Through Implementing HubSpot Software. An 2016 MIT research study on the ROI of using HubSpot's marketing software.

SEO

SEO WORKSHOP MAXIMISE THE POTENTIAL OF YOUR WEBSITE

About the SEO trainingThis workshop is all about how to maximise the potential of your website to drive traffic. Our lead SEO expert will show you why a focus on best practice SEO techniques will ultimately lead to a healthier and more resilient business. This intensive workshop will take you through the tools and techniques you can apply to help you create a platform that attracts, converts and delights your customers.

SEO

What Is SEO?

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. SEO is part of the general area of search engine marketing (SEM), which groups all marketing strategies related to searching processes. SEM is part of online marketing and covers both paid and organic search queries.

SEO

17 SEO MYTHS

Make Your Site SEO Friendly Get Real World Advice From The World LeaderSearch engines like Google and Bing change their algorithms all the time. Over the last 10 years there has been significant changes in the way that these software engines work. However many SEO guides are stuck in the past.

SEO

SEO Copywriting Guide

SEO copywriting encompasses everything it takes to craft compelling content that people would like to read, share and promote. Engaging SEO content increases your authority, trust on search engines and helps in increasing the ranking of your website for keywords pertaining to your niche.

Life Sciences

How to Get More Leads For Your Life Science Company?

Create an effective marketing funnel using inbound marketing. Effectively Marketing Your Life Science Company Online. As life science professionals are dedicated to the pursuit of knowledge they are perfect candidates for targeting via the inbound marketing methodology. Building an effective marketing funnel is part of this process and is essential to generate more visitors, leads and customers. Inside this guide you will find actionable information on creating a funnel and helpful tools to get you started.

Charity & Non-Proft Organisations

SEO Training For Charities & Non-Profits Workshop

About the SEO charity training. This workshop is all about how to maximise the potential of your website to attract the right type of visitors. Our lead SEO expert will show you why a focus on best practice SEO techniques will ultimately lead to a healthier and more resilient fundraising funnel. This intensive workshop will take you through the tools and techniques you can apply to help you create a platform that raises awareness of your cause and attracts, converts and delights your donors, supporters and sponsors.

Charity & Non-Proft Organisations

Google Adwords for Charities A Comprehensive Guide

This comprehensive guide will help your charity or nonprofit get started with Google Grants. We've put together this detailed ebook, which will walk you through the steps of applying for a Google grant and how to best use your new AdWords spending power.

Charity & Non-Proft Organisations

Don't Apply For A Google Grant For Your Charity - Until You Read This

You could be eligible for thousands of pounds per month in free advertising to help with your fundraisingMany charties are not aware of what is available or are not making the most of their free grants.

Charity & Non-Proft Organisations

Inbound Marketing For Charities And Non-Profits

Inbound marketing is the new way to generate new revenue from your charity. An increasing number of non-profit organisations are seeing pressure from regulators and the public to change the way they raise money. Non-profits are learning to leverage the power of Inbound Marketing to reach a new audience, increase visits to their websites and improve their fundraising efforts.

Charity & Non-Proft Organisations

Blogging For Charities & Nonprofits An Introductory Guide

How To Use Blogging To Attract More Supporters & Raise Money. To help your charity or nonprofit get started with blogging, we've put together this ebook, which will walk you through blogging essentials, step-by-step.

Charity & Non-Proft Organisations

How To Find & Hire The Perfect Inbound Marketer For Your Nonprofit

To help you find and hire the perfect inbound marketer for your nonprofit, we put together this pocket guide and checklist. Use it to help you master inbound marketing hiring to find the best marketing employees for your organization

Charity & Non-Proft Organisations

Top 10 CRMs For Charities And Nonprofits

Customer Relationship Management (CRM) has proved to be an extremely useful software for not just one but multiple industries. Do you want to find out more? Download this eBook. Inside, you’ll find features of nonprofit CRM software and more helpful tools to get you started.

Charity & Non-Proft Organisations

How To Use Lotteries & Raffles To Raise Money For Your Charity Or Nonprofit

We have been working with our partners at Floodlight to create a great new strategy guide for your charity: An effective Inbound Marketing Strategy will help you to generate more visitors, leads and make your fundraising more effective. It’s all summed up in our free eBook: Inbound Marketing Strategies. Inside, you’ll find a guide to create your own Inbound Marketing Strategy with 5 Ways to Run A Successful Charity Raffle and more helpful tools to get you started.

Restaurants

How To Use Inbound Marketing For Restaurants

An effective Inbound Marketing Strategy will help you to generate more visitors, leads and customers and it’s all summed up in our eBook: Inbound Marketing For Restaurants. Inside, you’ll find a guide to creating an Inbound Marketing Strategy and helpful tools to get you started.

Hotels

"Inbound Marketing For Hotels" eBook

An effective Inbound Marketing Strategy will help you to generate more visitors, leads and customers and it’s all summed up in our eBook: Inbound Marketing For Hotels. Inside, you’ll find a guide to creating an Inbound Marketing Strategy and helpful tools to get you started.

Customer Relationship Management (CRM)

The Beginner’s Guide to CRM

“Customer relationship management” can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A CRM is not just useful to large enterprise companies - it’s essential for businesses of all sizes.

Networking

Learn The Best Industry Practices To Improve Your Networking Techniques

This guide will help you better prepare your event to reduce those uncomfortable face-to-face networking situations, so the next time you step into a room of potential connections, you’ll be as cool as a cucumber and ready to dive right into conversations.

Reputation

How Online Reputation Repair Can Help Restore Your Brand’s Name All Over The Web?

Your online reputation is your image on the Internet. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted and spread instantaneously throughout the online world fast— damaging your status and affecting your sales and bottom line. Online reputation repair (ORR) is about improving or restoring your name or your brand’s good standing.

Pay-Per-Click

A Beginner's Guide To Paid (PPC) Advertising

The detailed eBook explains how paid search (PPC) differs from organic search (SEO), how it works and the different ways that you can use it. The guide is full of useful tips that you can easily apply within minutes to improve your returns.

Inbound Marketing

Inbound Marketing Blueprint

You may want to look at the Whitehat Inbound Marketing Blueprint. This is a complete plan to attract new business opportunities and nurture them to a point of sales engagement, not just leads.

Inbound Marketing

How Much Should I Spend On Marketing | A Whitehat Guide

This eBook will provide you with the information you need. It doesn't matter if you are a small business or a global player, every company faces the problem of deciding how much budget they have available to spend on their marketing. Take this eBook as a little guide to figure out how much you actually should spend on marketing to turn more visitors into leads!

Inbound Marketing for Charities and Nonprofit Organisations

10 Things Your Charity Needs To Know About Google Grants

You could be eligible for thousands of pounds per month in free advertising to help with your fundraising. Many charties are not aware of what is available or are not making the most of their free grants.

Growth Driven Design - GDD - Website Design

WordPress vs HubSpot How to choose a CMS

Trying to decide which content management system to use? The CMS you choose is going to impact your entire site's infrastructure, from SEO to design. We're giving you all the information. Download our free guide and make up your own mind.

London Hug

How HubSpot Uses HubSpot Platform for Promoting HUGs

HubSpot User Groups are a stunning way to keep up with new marketing trends and get inspired by successful leaders.HUGs are free and spread all over the world, you've just to choose the one near to you. But how can HubSpot coordinate 130 events quarterly? This eBook will cover the HUGs organisation step by step.

Inbound Marketing

Free eBook - 50 Examples of Brilliant Home Page Design

Learn From These Amazing Website Designs: Decrease your bounce rate, Improve your conversions, Get more business from your site. You only get one chance to make a great first impression and many visitors only spend a few seconds deciding if this site is relevant to them. Make sure they don't hit the back-button and 'bounce'.

Inbound Marketing

The HubSpot Onboarding Guide

The process to attract leads and then nurture them through their buyer's journey. You purchased HubSpot - now what? You need a simple guide to take you through the basic steps of getting everything setup and prepared for success. Analytics, Data Import, Team setup, Campaign planning, Blogs & content, and Planning for success.

Inbound Marketing

How To Create Buyer Personas For Your Business Free eBook

Why Are Buyer Personas So Important? Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

London Hug

The digital marketing world is changing. What will happen to HubSpot?

The world is of digital marketing and sales changing. What will happen to HubSpot? Maybe it has already changed. A lot of things are happening in the industry, and are happening more generally, and this also affects HubSpot strategy, of its products and of its relationship with customers. The intent of this eBook is to try to explain these changes and connecting the main points to the thought of HubSpot.

SEO

How to innovate your content marketing strategy

Have you ever worked hard to innovate your content marketing strategy without succeeding in it? Is it look like climbing a steep mountain? No problem, this eBook will show you exactly how to do it. The best content marketers are the most effective storytellers, they’re able to make people excited, keep their attention and get them back on the content again. To achieve this too, you need to plan a long-term content marketing strategy.

SEO

How SEO really works in 2018

Ranking high on search engines is one of the most difficult tasks of digital marketers. There's a lot of rumour circulating about Google algorithm, but just a few people succeed in the SEO world. Why? Because the algorithm changes rapidly and now keywords are not so essential like they were before. So, what is the best way to do SEO now?

SEO

18 SEO Myths 2017 | Search Engine Optimisation Tips

Make Your Site SEO Friendly Get Real World Advice From The World Leaders In Search. Search engines like Google and Bing change their algorithms all the time. Over the last 10 years, there have been significant changes in the way that these software engines work. However many SEO guides are stuck in the past.

Inbound Marketing

How to Align Sales and Marketing Teams

Do your sales agents and marketers seem to speak a very different language? Do you think this problem is affecting your business growth negatively? It's time to stop and start acting in a more effective way. Dan Tyre, Sales Director for HubSpot, provides essential tips for aligning the job of marketing and sales departments, showing how the Inbound revolution has changed the way to sell. Furthermore, in this eBook Dan Tyre gives away some secrets to become the sales rep and the marketer of the future. Because the future of marketing is today and you should improve your strategies right now.

Pay-Per-Click

13 Best PPC Bid And Campaign Management Tools (for 2018)

If you are a marketer who wants to boost his/her advertising strategy, there is good and bad news. The good one is that PPC ads are very effective. The bad one that they may "cost" you a lot of time and effort. But we'll show you a solution: PPC bid and management tools. In this eBook, we illustrate 13 of the best platforms we know for handling efficaciously a PPC campaign, explaining the strong points of each of them. Now it's up to you to choose the one that suits better for your business.

London HUG

London Hubspot User Group (HUG) Presentations 20180626

We do hope that you enjoyed the event: How HubSpot uses HubSpot for HUGs, Juliana Nicholson (Hubspot, Boston). Authority content, SEO, pillar page designClwyd Probert (Whitehat). Qualitative vs. Quantitative, How to properly run video across the entire marketing funnelSimi Ojuri (Twenty Three).

Inbound Marketing

Download How To Fix The Gaps in Your Marketing Strategy eBook

Here is your guide "How To Fix The Gaps In Your Marketing Strategy" This eBook will cover tasks on how to fix the gaps in your marketing strategy. Download Your eBook Here!

Pillar Pages

What is a Pillar Page?

Pillar pages are nothing less than the magnificent architectural wonders that still hold up The Pantheon in Rome today. Pillar pages can help you maintain and hold up your blog's architecture. By building a pillar page on your website your blog content will be more organized for the reader and allow him/her to jump from post to post and learn more about a topic they are interested in. Inside this guide, you will find essential information on how to effectively create Pillar Pages.

Inbound Marketing for Charities and Nonprofit Organisations

SEO For Charities Training Workshop

This workshop is all about how to maximise the potential of your website to attract the right type of visitors. Our lead SEO expert will show you why a focus on best practice SEO techniques will ultimately lead to a healthier and more resilient fundraising funnel. This intensive workshop will take you through the tools and techniques you can apply to help you create a platform that raises awareness of your cause and attracts, converts and delights your donors, supporters, and sponsors.

Life Sciences

Account Based Marketing For Life Science Companies | Whitehat Inbound

B2B marketers are always interested in casting a wide net with their promotional campaigns in hopes of attracting as many companies as they can in their target market. Since marketing professionals are always focused on creating new accounts and maintaining existing ones, account-based marketing (ABM) presents an alternative B2B strategy.

Inbound Marketing

Growth Driven Design | Web Design Guide

The traditional web design model is totally broken. Whether you’re an agency or a business, it leaves you extremely vulnerable to a number of risks and often does not produce optimal results. Download the eBook for more information!

Inbound Marketing

Inbound sales - Transforming the way you sell | Whitehat-SEO

There is no doubt as to how the Internet has fundamentally changed the way we do business. Before the age of the Internet, buyers relied on salespeople who would inform them about the details of the product and persuade them to make a decision. Now the web has put buyers in control of the final decision of the purchasing process.

Inbound Marketing

Trade Show Planning Guide | Whitehat Inbound Marketing

Get More Leads From Your Trade Show. In the eBook “The 5 Easy Ways To Win More Business From Trade Shows” you’ll learn how to make the best inbound marketing combined with social media to create a positive buzz and awareness leading up to the event and maximize traffic to your stand.

Inbound Marketing

Download Content Marketing Blog Guide eBook

Download this free ebook and you can learn: How to find content that you care about. How to optimise your blog posts. How to promote your blog. How to measure your blog. Business blogging best practice

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