Here are our most popular downloads. Every month we review the content that is downloaded from our site and the guides that get the most downloads appear here. Come back regularly to see the next set of winners.
Inbound marketing is a highly effective strategy to generate new leads. The most successful B2B companies are using inbound in combination with marketing automation to generate serious revenue and predictable, scalable, business results.
The Best Inbound Strategy ChecklistInbound markeitng is a stratgy that everyone can use to generate more visitors, leads and customers and it's all summed up in our Inbound Marketing Campaign Kid. Inside, you' ll find a guide to running an inbound campaign and helpful tools to get you started.
How to use business blogging for marketing success & generate new traffic, leads & customers40% of companies use a content marketing blog as part of their marketing campaign and companies that blog on a regular basis generate 55% more website visitors.
When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions. This guide will walk you through the six critical marketing metrics your boss actually wants to know.
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective.
Visual data illustrating the effectiveness of Inbound Marketing. It doesn’t matter who your customers are, inbound is the best approach to reach them. Big budget or small, everyone gets big returns from inbound. Inbound is the dominant marketing strategy for companies with fewer than 200 people.
Get More Leads From Your Trade Show In the eBook “The 5 Easy Ways To Win More Business From Trade Shows” you’ll learn how to make the best inbound marketing combined with social media to create a positive buzz and awareness leading up to the event and maximize traffic to your stand.
Have you worked hard coming up with a great inbound marketing strategy for your brand? Are you struggling with implementing your inbound marketing strategy? Karen Rafferty, renowned Hubspotter, who currently serves as a partner services manager at HubSpot provides essential tips for implementing inbound marketing strategy successfully and achieving your marketing goals. Karen works with a team of channel consultants that assist HubSpot agency partners to make inbound marketing work for their business.
Have you worked hard getting new leads for your company, hoping they would have become customers? Are you struggling with closing the sales process? In this eBook, Ed Fry from Hull shares proven tips to nurture your prospects in the best way and guide them throughout the buyer's journey, until the purchase. Let's win the challenge with your competitors at the mid-funnel.
Lots of examples from many industries: Agencies & Studios, Food & Drink, eCommerce & Retail, Software & Tech, Non Profits
Inbound marketing is a highly effective strategy to generate new leads. The most successful B2B companies are using inbound. How To Build An Inbound Marketing MachineWe all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual storefront.d in combination with marketing automation to generate serious revenue and predictable, scalable, business results.
Optimise your marketing automation investment. You've made the leap to Inbound and invested in a marketing automation platform. But...
Want to see the Hubspot software in action? Then watch the video!
Want To See Hubspot In Action? A simple, powerful technology foundation to grow your company. With Hubspot's marketing, sales and CRM software, you can focus on generating leads and revenue and forget about managing a stack of scattered tools.
Return On Investment From Inbound Marketing Through Implementing HubSpot Software. An 2016 MIT research study on the ROI of using HubSpot's marketing software.
About the SEO trainingThis workshop is all about how to maximise the potential of your website to drive traffic. Our lead SEO expert will show you why a focus on best practice SEO techniques will ultimately lead to a healthier and more resilient business. This intensive workshop will take you through the tools and techniques you can apply to help you create a platform that attracts, converts and delights your customers.
Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. SEO is part of the general area of search engine marketing (SEM), which groups all marketing strategies related to searching processes. SEM is part of online marketing and covers both paid and organic search queries.
Make Your Site SEO Friendly Get Real World Advice From The World LeaderSearch engines like Google and Bing change their algorithms all the time. Over the last 10 years there has been significant changes in the way that these software engines work. However many SEO guides are stuck in the past.
SEO copywriting encompasses everything it takes to craft compelling content that people would like to read, share and promote. Engaging SEO content increases your authority, trust on search engines and helps in increasing the ranking of your website for keywords pertaining to your niche.
Create an effective marketing funnel using inbound marketing. Effectively Marketing Your Life Science Company Online. As life science professionals are dedicated to the pursuit of knowledge they are perfect candidates for targeting via the inbound marketing methodology. Building an effective marketing funnel is part of this process and is essential to generate more visitors, leads and customers. Inside this guide you will find actionable information on creating a funnel and helpful tools to get you started.
About the SEO charity training. This workshop is all about how to maximise the potential of your website to attract the right type of visitors. Our lead SEO expert will show you why a focus on best practice SEO techniques will ultimately lead to a healthier and more resilient fundraising funnel. This intensive workshop will take you through the tools and techniques you can apply to help you create a platform that raises awareness of your cause and attracts, converts and delights your donors, supporters and sponsors.
This comprehensive guide will help your charity or nonprofit get started with Google Grants. We've put together this detailed ebook, which will walk you through the steps of applying for a Google grant and how to best use your new AdWords spending power.
You could be eligible for thousands of pounds per month in free advertising to help with your fundraisingMany charties are not aware of what is available or are not making the most of their free grants.
Inbound marketing is the new way to generate new revenue from your charity. An increasing number of non-profit organisations are seeing pressure from regulators and the public to change the way they raise money. Non-profits are learning to leverage the power of Inbound Marketing to reach a new audience, increase visits to their websites and improve their fundraising efforts.
How To Use Blogging To Attract More Supporters & Raise Money. To help your charity or nonprofit get started with blogging, we've put together this ebook, which will walk you through blogging essentials, step-by-step.
To help you find and hire the perfect inbound marketer for your nonprofit, we put together this pocket guide and checklist. Use it to help you master inbound marketing hiring to find the best marketing employees for your organization
Customer Relationship Management (CRM) has proved to be an extremely useful software for not just one but multiple industries. Do you want to find out more? Download this eBook. Inside, you’ll find features of nonprofit CRM software and more helpful tools to get you started.
We have been working with our partners at Floodlight to create a great new strategy guide for your charity: An effective Inbound Marketing Strategy will help you to generate more visitors, leads and make your fundraising more effective. It’s all summed up in our free eBook: Inbound Marketing Strategies. Inside, you’ll find a guide to create your own Inbound Marketing Strategy with 5 Ways to Run A Successful Charity Raffle and more helpful tools to get you started.
An effective Inbound Marketing Strategy will help you to generate more visitors, leads and customers and it’s all summed up in our eBook: Inbound Marketing For Restaurants. Inside, you’ll find a guide to creating an Inbound Marketing Strategy and helpful tools to get you started.
An effective Inbound Marketing Strategy will help you to generate more visitors, leads and customers and it’s all summed up in our eBook: Inbound Marketing For Hotels. Inside, you’ll find a guide to creating an Inbound Marketing Strategy and helpful tools to get you started.
“Customer relationship management” can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated process or system to keep track of them? A CRM is not just useful to large enterprise companies - it’s essential for businesses of all sizes.
This guide will help you better prepare your event to reduce those uncomfortable face-to-face networking situations, so the next time you step into a room of potential connections, you’ll be as cool as a cucumber and ready to dive right into conversations.
Your online reputation is your image on the Internet. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted and spread instantaneously throughout the online world fast— damaging your status and affecting your sales and bottom line. Online reputation repair (ORR) is about improving or restoring your name or your brand’s good standing.
The detailed eBook explains how paid search (PPC) differs from organic search (SEO), how it works and the different ways that you can use it. The guide is full of useful tips that you can easily apply within minutes to improve your returns.
You may want to look at the Whitehat Inbound Marketing Blueprint. This is a complete plan to attract new business opportunities and nurture them to a point of sales engagement, not just leads.
This eBook will provide you with the information you need. It doesn't matter if you are a small business or a global player, every company faces the problem of deciding how much budget they have available to spend on their marketing. Take this eBook as a little guide to figure out how much you actually should spend on marketing to turn more visitors into leads!
You could be eligible for thousands of pounds per month in free advertising to help with your fundraising. Many charties are not aware of what is available or are not making the most of their free grants.
Trying to decide which content management system to use? The CMS you choose is going to impact your entire site's infrastructure, from SEO to design. We're giving you all the information. Download our free guide and make up your own mind.
HubSpot User Groups are a stunning way to keep up with new marketing trends and get inspired by successful leaders.HUGs are free and spread all over the world, you've just to choose the one near to you. But how can HubSpot coordinate 130 events quarterly? This eBook will cover the HUGs organisation step by step.
Learn From These Amazing Website Designs: Decrease your bounce rate, Improve your conversions, Get more business from your site. You only get one chance to make a great first impression and many visitors only spend a few seconds deciding if this site is relevant to them. Make sure they don't hit the back-button and 'bounce'.
The process to attract leads and then nurture them through their buyer's journey. You purchased HubSpot - now what? You need a simple guide to take you through the basic steps of getting everything setup and prepared for success. Analytics, Data Import, Team setup, Campaign planning, Blogs & content, and Planning for success.
Why Are Buyer Personas So Important? Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
The world is of digital marketing and sales changing. What will happen to HubSpot? Maybe it has already changed. A lot of things are happening in the industry, and are happening more generally, and this also affects HubSpot strategy, of its products and of its relationship with customers. The intent of this eBook is to try to explain these changes and connecting the main points to the thought of HubSpot.
Have you ever worked hard to innovate your content marketing strategy without succeeding in it? Is it look like climbing a steep mountain? No problem, this eBook will show you exactly how to do it. The best content marketers are the most effective storytellers, they’re able to make people excited, keep their attention and get them back on the content again. To achieve this too, you need to plan a long-term content marketing strategy.
Ranking high on search engines is one of the most difficult tasks of digital marketers. There's a lot of rumour circulating about Google algorithm, but just a few people succeed in the SEO world. Why? Because the algorithm changes rapidly and now keywords are not so essential like they were before. So, what is the best way to do SEO now?
Make Your Site SEO Friendly Get Real World Advice From The World Leaders In Search. Search engines like Google and Bing change their algorithms all the time. Over the last 10 years, there have been significant changes in the way that these software engines work. However many SEO guides are stuck in the past.
Do your sales agents and marketers seem to speak a very different language? Do you think this problem is affecting your business growth negatively? It's time to stop and start acting in a more effective way. Dan Tyre, Sales Director for HubSpot, provides essential tips for aligning the job of marketing and sales departments, showing how the Inbound revolution has changed the way to sell. Furthermore, in this eBook Dan Tyre gives away some secrets to become the sales rep and the marketer of the future. Because the future of marketing is today and you should improve your strategies right now.
If you are a marketer who wants to boost his/her advertising strategy, there is good and bad news. The good one is that PPC ads are very effective. The bad one that they may "cost" you a lot of time and effort. But we'll show you a solution: PPC bid and management tools. In this eBook, we illustrate 13 of the best platforms we know for handling efficaciously a PPC campaign, explaining the strong points of each of them. Now it's up to you to choose the one that suits better for your business.
We do hope that you enjoyed the event: How HubSpot uses HubSpot for HUGs, Juliana Nicholson (Hubspot, Boston). Authority content, SEO, pillar page designClwyd Probert (Whitehat). Qualitative vs. Quantitative, How to properly run video across the entire marketing funnelSimi Ojuri (Twenty Three).
Here is your guide "How To Fix The Gaps In Your Marketing Strategy" This eBook will cover tasks on how to fix the gaps in your marketing strategy. Download Your eBook Here!
Pillar pages are nothing less than the magnificent architectural wonders that still hold up The Pantheon in Rome today. Pillar pages can help you maintain and hold up your blog's architecture. By building a pillar page on your website your blog content will be more organized for the reader and allow him/her to jump from post to post and learn more about a topic they are interested in. Inside this guide, you will find essential information on how to effectively create Pillar Pages.
This workshop is all about how to maximise the potential of your website to attract the right type of visitors. Our lead SEO expert will show you why a focus on best practice SEO techniques will ultimately lead to a healthier and more resilient fundraising funnel. This intensive workshop will take you through the tools and techniques you can apply to help you create a platform that raises awareness of your cause and attracts, converts and delights your donors, supporters, and sponsors.
B2B marketers are always interested in casting a wide net with their promotional campaigns in hopes of attracting as many companies as they can in their target market. Since marketing professionals are always focused on creating new accounts and maintaining existing ones, account-based marketing (ABM) presents an alternative B2B strategy.
The traditional web design model is totally broken. Whether you’re an agency or a business, it leaves you extremely vulnerable to a number of risks and often does not produce optimal results. Download the eBook for more information!
There is no doubt as to how the Internet has fundamentally changed the way we do business. Before the age of the Internet, buyers relied on salespeople who would inform them about the details of the product and persuade them to make a decision. Now the web has put buyers in control of the final decision of the purchasing process.
Get More Leads From Your Trade Show. In the eBook “The 5 Easy Ways To Win More Business From Trade Shows” you’ll learn how to make the best inbound marketing combined with social media to create a positive buzz and awareness leading up to the event and maximize traffic to your stand.
Download this free ebook and you can learn: How to find content that you care about. How to optimise your blog posts. How to promote your blog. How to measure your blog. Business blogging best practice
Here are the steps on how you turn a word document into an eBook. Read the article you want to turn into an eBook 2-3 times. First time read it carefully to get an understanding what it is all about and look for mistakes. Second time, if not already done, try to separate the article into blocks, specific parts and try to find headlines for it. Third time read the new-structured article and look if it makes sense.