GROWTH-DRIVEN DESIGN


A smarter approach to website design.

 

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What is Growth-Driven Design?

Growth-Driven Design is a client-focused approach website design. It cuts the risks of traditional web design, shortens the time to launch, focuses on real impact and continuous learning and improvement. Growth-Driven Design is the new standard for delivering succesful website redesignes that bring measurable business value. It is smarter, agile as well as data-guided and produces high performing websites.

The Growth-Driven Design Methodology 

1. Strategy


Build a strong understanding of a potential buyer and how the website might fit into their life to solve problems or help them achieve goals.

Create a detailed, pririty list of features needed to solve user challenges and drive value.

2. Launch Pad Website


Create an initial website that delivers strong initial value to the users.

Launch quickly then review nrew features based on the feedback and data from the site users..

3. Continuous Improvement


Plan ->Build ->Learn ->Transfer ->Repeat

Use feedback from real work data to test assumptions and modify design. Choose new features based on data.  Carefully measure results and add new features where they fit agreed targets and goals.

Repeat the process to continue to improve and refine the site.

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"The traditional web design model is totally broken.

Growth-Driven Design is the new gold standard for delivering results and bringing measurable business value to clients through web design." 

Source: Growth-Driven Design Team

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"Growth-Driven Design implicitly acknowledges that there's so much opportunity for generating business online that any organization of moderate size, or with those aspirations, ought not approach their website as a static fixture.
It is a response to the deficiencies encountered in traditional modalities of web design."

Source: Growth-Driven Design Team

Traditional Web Design & Growth-Driven Design In Comparison

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