Charity Marketing
We love marketing and charity marketing is a huge part of it.
Why Is Charity Marketing So Important?
Charities and non-profit organizations of today have found efficient ways to reach out to their target audience. Inbound marketing has given charities and non-profits a great opportunity to reach out to a greater number of people quickly and build potential support for your cause.
The most recommended way to keep your audience engaged is to show them the difference their support makes by becoming a part of the cause. It helps your current and potential donor have a better picture of how their efforts, small or large, contribute to the cause. So first of all, you introduce a problem and then you show your audience how their support will assist in solving that problem.
Charity Resources
- SEO Training Workshop for Charities
- Google Adwords For Charities
- 10 Things Your Charity Needs to Know About Google Grants
- Inbound Marketing For Charities & Non-Profits
- Blogging For Charities & Non-Profits
- Find & Hire the Perfect Inbound Marketer For Nonprofits
- Top 10 CRM Systems For Charities
- How to Use Lotteries & Raffles to Raise Money
Importance of
Inbound Marketing
Inbound marketing has become one of the most effective marketing strategy, not to say that it has almost wiped out the idea of outbound marketing.
Attract Your Audience
Inbound marketing helps organizations working for a cause to attract a wider range of audience using simple yet attractive virtual world tactics.
There are more than one platform to attract potential donors; emails, social media, websites, video channels and more.
Leave a Mark in the Mind of Your Visitor
Beautifully designed pages and use of relevant music in your videos always leaves a mark in the minds of visitors.
Use their memory of your visuals as your aid to growth. Excitement, inspiration, joy, awe are all elements of extreme significance.
"Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process."
Nancy Duarte, President & CEO, Duarte Design
"Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the wind/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept they're at the mercy of the currents and the water."
Steve Rubel, Strategist
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