Professional SEO services in London from a HubSpot Diamond Partner. We build search engine optimisation strategies that connect directly to your pipeline
| HubSpot Diamond Partner • Est. 2011 |
Professional SEO Services in London
Rankings that connect directly to your revenue pipeline
Whitehat SEO delivers professional SEO services for B2B companies in London and across the UK. As a HubSpot Diamond Partner, Whitehat tracks every ranking improvement through to closed revenue — so you know exactly which keywords drive business, not just traffic.
| Get Your Free SEO Audit → | View SEO Packages |
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14+
Years in SEO
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2,000+
HUG Members
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44.6%
B2B Revenue from Organic
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Free SEO Audit
| 🛡 White-Hat Only | ✓ HubSpot Diamond Partner | 👥 World's Largest HUG | 📅 B2B Specialists Since 2011 | 📊 Revenue-Attributed Reporting |
The Business Case for SEO
Why B2B Companies Invest in Professional SEO Services
Professional SEO services help B2B companies generate consistent, high-quality leads through organic search — the channel responsible for 44.6% of all B2B revenue (BrightEdge). Unlike paid advertising, SEO compounds over time: Whitehat SEO's B2B clients typically achieve 3–5× ROI within 12 months, with organic leads closing at 8.5× the rate of outbound leads.
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53%
Of all website traffic comes from organic search
BrightEdge
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14.6%
Close rate for SEO leads vs 1.7% outbound
Intergrowth
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748%
Average SEO ROI over 3 years
FirstPageSage
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61%
Lower cost per lead than outbound marketing
Demand Metric
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For B2B companies with complex sales cycles and multiple decision-makers, organic search is uniquely powerful. Prospects are actively researching solutions — they come to you already educated about their problem. Whitehat SEO builds organic search strategies that capture this high-intent demand and connect it directly to your CRM through HubSpot's closed-loop attribution.
The UK SEO market is worth £22.3 billion and growing at 6.9% annually (IBISWorld, 2025). Meanwhile, 88% of businesses already investing in SEO plan to maintain or increase their spend (SEO Works, 2025). Your competitors are investing. The question is whether your organic presence is strong enough to compete.
What We Do
SEO Services Whitehat Provides for B2B Companies
Whitehat SEO delivers six core services that work together to drive organic revenue. Each service can be engaged independently or as part of a managed programme.
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Technical SEOFull technical audits covering Core Web Vitals, crawlability, indexation, schema markup, and site architecture. Whitehat SEO identifies and fixes the technical issues blocking your rankings — not just lists them in a report. Learn more → |
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Content Strategy & SEO CopywritingKeyword research focused on commercial intent, topic cluster development, and content creation that ranks for high-value B2B terms. Whitehat SEO writes content optimised for both Google and AI search engines. Learn more → |
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Link Building & Digital PREthical authority building through earned placements, digital PR campaigns, and strategic outreach. Whitehat SEO builds genuine links from relevant, authoritative sources using white-hat link building methods only — never purchased or manipulative links. Learn more → |
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Answer Engine Optimisation (AEO)Get your brand cited when ChatGPT, Google AI Overviews, Perplexity, and Claude answer questions in your market. Whitehat SEO's AEO methodology positions your content for the next generation of search. Learn more → |
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Local SEO London & UKGoogle Business Profile optimisation, local citation management, review generation, and location-page strategy for B2B companies serving London and specific UK regions. Learn more → |
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HubSpot SEO IntegrationSEO strategy built natively within HubSpot's content tools and topic clusters. As a Diamond Partner, Whitehat SEO provides full attribution tracking from organic search through to closed-won revenue. Learn more → |
| Not sure where to start? Our free SEO audit identifies your top 10 organic opportunities ranked by revenue potential — not just traffic volume. | Get Your Free Audit → |
Our Approach
How Whitehat SEO Delivers Professional SEO Services Differently
Whitehat SEO connects organic search performance directly to pipeline revenue through HubSpot's closed-loop analytics. Unlike agencies that report on rankings and traffic alone, Whitehat shows which keywords generate leads, which leads become customers, and what revenue each organic effort produces — giving marketing directors the proof they need for boardroom conversations.
📊 Revenue-Attributed ReportingTrack organic visitors from first touch through to closed-won in HubSpot CRM. Know exactly which SEO efforts generate revenue, not just traffic. |
🌐 SEO + AEO Combined StrategyWhitehat optimises for both traditional Google rankings and AI answer engines simultaneously. Only 12% overlap exists between the two — you need both covered. |
🛡 White-Hat Methodology Only14 years of ethical SEO. No shortcuts, no purchased links, no tactics that risk penalties. Whitehat SEO builds lasting organic authority that compounds over time. |
👥 B2B Specialists, Not GeneralistsWhitehat SEO understands complex sales cycles, multiple decision-makers, and the 95-5 rule — only 5% of B2B buyers are in-market at any time. |
💎 HubSpot Diamond Partner ExpertiseNative HubSpot integration means your SEO data flows directly into your CRM. Topic clusters, content tools, and attribution reporting built into one platform. |
🤝 World's Largest HubSpot User GroupWhitehat runs the London HUG with 2,000+ members — giving us direct access to HubSpot product teams, beta features, and a community of marketing professionals. |
How We Work
Whitehat SEO's Four-Phase Process
Every engagement follows the same proven methodology — delivering quick wins within weeks while building sustainable organic growth over months.
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1
Audit & DiscoveryTechnical health assessment, keyword opportunity analysis, content gap identification, and competitive benchmarking. You receive a prioritised roadmap ranked by revenue potential. Weeks 1–2 |
2
Foundation & Quick WinsFix technical blockers, optimise existing high-potential content, and configure HubSpot attribution tracking. This phase often delivers early ranking gains within 30 days. Weeks 3–6 |
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Strategic ExecutionNew content creation, topic cluster development, authority-building campaigns, and AEO optimisation. Systematic expansion of keyword coverage and organic visibility. Months 2–6 |
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Optimisation & ScalingData-driven refinement based on revenue attribution. Double down on what converts, adjust what doesn't, and identify new opportunities as your authority compounds. Month 6+ |
Proven Results
SEO Results Whitehat Has Delivered for B2B Clients
Revenue-attributed results from Whitehat SEO's managed programmes. These outcomes reflect 6–12 months of strategic organic investment.
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Professional Services
156% Organic Traffic Increase
Technical audit revealed indexation issues blocking 40% of content. Rebuilt site architecture and implemented topic clusters. Organic new business grew from 0% to 34% within 12 months. |
B2B Technology
89% Increase in Organic Leads
Shifted content strategy from awareness to consideration-stage topics. HubSpot attribution revealed £340k pipeline directly from organic in Year 1. |
Multi-Location Healthcare
Local SEO Across 6 Locations
Location-by-location SEO strategy with unique content per area. 4 of 6 locations now dominate the local 3-pack for primary service terms. |
Investment
SEO Packages and Pricing
Two engagement models designed for different team structures. Both deliver the same strategic methodology — the difference is who executes the work.
Done-With-You SEO£1,967/month + VAT
Ideal for teams with marketing resources who need expert strategy
You have people who can write content and make website updates — you need the roadmap and expertise. Whitehat provides strategy, research, and oversight; your team handles execution. ✓ SEO keyword and competitor research ✓ Comprehensive audit and recommendations report ✓ 2 blog post outlines per month (you write, we optimise) ✓ 1 pillar page strategy per quarter ✓ Regular strategy meetings ✓ Backlink opportunity identification ✓ Monthly reporting with HubSpot attribution Start With a Free Audit → |
Most Popular
Done-For-You SEO£2,967/month + VAT
Full execution without adding headcount
You want results without the burden of implementation. Whitehat handles everything — from strategy through to content creation, technical fixes, and link building. ✓ Everything in Done-With-You, plus: ✓ Full content creation (blog posts and pillar pages) ✓ Technical SEO implementation and fixes ✓ On-page optimisation and content updates ✓ Active link building and outreach ✓ AEO optimisation for AI search visibility ✓ Hands-off execution — we do the work, you see the results Get Your Free Audit → |
No Long-Term Contracts
Whitehat SEO programmes run on a rolling monthly basis after an initial 3-month foundation period. We keep clients by delivering results, not by contractual obligation. Meaningful results typically emerge at months 4–6, with significant business impact by months 6–12.
Your investment depends on competition level, current website state, geographic scope, and content volume. We recommend the right starting point after your free audit.
Channel Integration
SEO and PPC: Better Together for B2B Growth
The most effective B2B marketing programmes use SEO and PPC as complementary channels. SEO delivers 22:1 ROI versus PPC's 2:1 (FirstPageSage), but PPC provides immediate visibility while SEO compounds. Whitehat SEO integrates both through unified HubSpot reporting — using PPC data to prioritise SEO targets and reducing paid spend as organic rankings strengthen.
| Dimension | SEO | PPC |
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| ROI | 22:1 average return | 2:1 average return |
| Time to results | 3–6 months | Immediate |
| Ongoing cost | Compounds (no per-click cost) | Stops when you stop paying |
| Best for | Long-term authority and trust | Testing, launches, competitive defence |
| Trust signal | High (earned placement) | Lower (paid placement) |
Whitehat SEO manages both channels for clients who need integrated search marketing. We use PPC conversion data to identify which keywords are worth long-term SEO investment, then systematically reduce paid spend as organic rankings achieve top positions. Explore Whitehat's PPC management services →
Common Questions
SEO Services: Frequently Asked Questions
How much do professional SEO services cost in the UK?Professional SEO services in the UK typically cost between £1,500 and £5,000 per month for mid-market B2B companies. Whitehat SEO's managed programmes start from £1,967/month (done-with-you) or £2,967/month (done-for-you). Enterprise engagements range from £5,000–£10,000+/month. |
How long does SEO take to show results?Most B2B companies see initial ranking improvements within 2–3 months, meaningful traffic growth by months 4–6, and significant business impact by months 6–12. Quick wins from technical fixes often appear within the first 30 days. |
How do you measure SEO success beyond rankings?Whitehat SEO measures success by business outcomes: organic leads generated, lead-to-customer conversion rate, revenue attributed to organic search, and pipeline value through HubSpot's closed-loop attribution. |
What is Answer Engine Optimisation (AEO)?Answer Engine Optimisation structures content so AI search engines like ChatGPT, Google AI Overviews, and Perplexity cite and recommend your brand. Only 12% overlap exists between Google rankings and AI citations. |
Can you integrate SEO reporting with our HubSpot CRM?Yes — as a HubSpot Diamond Partner, Whitehat builds SEO strategies natively within HubSpot's content tools. Full attribution tracking from organic keywords through to closed customers, no spreadsheets required. |
Do you guarantee first page rankings?No ethical SEO agency can guarantee specific rankings. Whitehat SEO commits to measurable improvement using proven white-hat methodology, with full transparency on progress and opportunities. |
What if we want to bring SEO in-house eventually?Whitehat SEO supports this transition with documented strategies, training materials, and handover procedures. Many clients move to a consulting arrangement with strategic oversight. |
How do I choose between SEO agencies in London?Evaluate agencies on revenue attribution capability, sector specialisation, and willingness to share specific client results. Be cautious of agencies promising results under £1,000/month. |
Find Out What's Working — and What's Costing You Leads
Whitehat SEO's free audit identifies your top organic opportunities ranked by revenue potential. No commitment required — just honest analysis and actionable recommendations.
Get Your Free SEO Audit → Or Call 020 8834 4795